Method:CRM Opportunities
Content Marketing Lead
Description
Role Overview:
Are you a digitally savvy, incredibly creative, content guru who thrives on fast-paced environments? Can you back that creativity up with analytics and the ability to manage a team? If you're nodding along, then listen up.
Method is taking a completely fresh approach to our content strategy and we need someone to lead that charge. With 3000+ customers and our growth soaring, we're looking for a critical member of the team to partner with me, the Director of Growth Marketing, to lead this team with enthusiasm and pace.
Ready to shake things up? Here's what's in store for you...
- Run our entire content marketing division managing a team of 2 and a roster of freelancers, and leading from a strategic standpoint with a balance between volume and quality
- Build and execute a top and middle of funnel strategy across webinar, podcasts, social, SEO, blog, infographics, newsletters and more
- Monitor and analyze content performance metrics, including website traffic, engagement, lead generation, and conversion rates, and leverage insights to optimize content strategy and drive continuous improvement.
- Work across our Product and Sales team to understand the impact of your work not just from a numbers perspective but also a quality perspective. Be willing to work with these teams to evolve your strategy to acquire leads that are more likely to close
- Transform Method’s online brand presence with an engaging social media strategy to engage the target audience, and generate drive traffic to our site.
- Manage webinars with guest hosts and guest podcast appearances
We are looking for someone with the below qualifications:
- 5-7 years experience in content marketing, preferably in a B2B SaaS company
- Creative Strategist: A digitally savvy content expert with a proven ability to craft engaging narratives and content strategies across various channels.
- Data-Driven: Proficient in using analytics to optimize content performance and drive measurable results.
- Leadership Experience: Demonstrated capability to lead and inspire teams to achieve excellence in content production and strategy.
- SEO Expertise: Experience implementing SEO strategies to increase online visibility and improve search rankings.
- Results-Oriented: Proven track record of delivering tangible outcomes in content marketing, including increased traffic, engagement, and lead generation.
About Method
Method understands that businesses are unique and so it is our vision to create a small business platform that is easily personalized for each of our customers. Our flagship product is Method:CRM, a customer relationship management tool made specifically for small businesses who have outgrown their processes. Unlike other CRMs, the combination of Method’s deep QuickBooks sync and no-code customization engine enable businesses to achieve their optimal workflows.
At Method, doing fantastic work is just as important as looking out for each other and our community. From flex hours and full benefits to our monthly Method:Gives program, we do our best to support both our employees and community. You can learn more about Method and our team here!
What We Offer:
- Fun team collaborative environment.
- Small company experience – working for a small company like Method gives you deep insight to the inner workings of how a software company operates, as you will be expected to be involved in many discussions: It is the kind of experience you can only get from a small company.
- Training – You will receive initial and ongoing training on Method’s products, policies and procedures as well as a quarterly professional development budget.
- Flexible work from home/hybrid policy.
- Remote work month – Enjoy the flexibility to work remotely for one month each year from anywhere in the world.
- Great downtown location – Method is located right in the heart of Toronto’s young and vibrant ‘King West’ technology hub at the corner of Adelaide and Spadina Ave.
- Competitive salary.
- Health care and dental plan.
- Company and quarterly team social events.
Hybrid Policy
We are currently on a flexible hybrid schedule where employees work in the office 2-3 days per week.
In your first 30 days you will:
- Complete Method’s bootcamp.
- Understand Method’s values and how our teams collaborate to drive results.
- Learn and become an expert of our internal communication tools, norms, and practices.
- Set up 1:1s and weekly team meetings with your team members
- Content Audit: Assessment of our current content strategies and performance
In your first 60 days you will:
- Highlighting opportunities and provide recommendations to improve our content strategy, starting to execute on them
- Establish what “good” looks like for each content type with your team
In your first 90 days you will:
- Execute your recos & share a full content strategy for how we are going to grow in 2025
- Participate in your first quarterly review.
We thank all applicants in advance, and will contact only those who we wish to interview. No phone calls or agencies please.
Method is an equal opportunity employer. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.